In the summer of 2020, former Morgan Stanley trader Adam Crawley was wandering through Indonesia, Thailand and Australia, perfecting his qigong with a man called Master YanG, when a cold message on LinkedIn jerked him back to reality.

The sender was Noel Moldvai, a crypto enthusiast with a fondness for early-2000s Canadian rock and a pitch about the hottest corner of the private markets.

Crawley had no intention of going back into finance, but Moldvai sold him on a market in which access was scarce and demand was feral: pre-IPO shares in the largest and hottest startups on the planet. The ones planning trillion-dollar public offerings: Anthropic, SpaceX and OpenAI. The kinds of shares almost no retail investor is supposed to be able to buy. The kind everyone wants.

In February 2022, the pair founded Austin, Texas–based Augment, a firm built to locate and package those shares for sale to institutional and retail investors who couldn’t otherwise buy them. Crawley claims Augment’s assets—almost entirely pre-IPO shares in private tech companies—­­­­­have ballooned from under $200 million to more than $1 billion over the last 12 months, driven largely by Anthropic’s skyrocketing value.

Augment isn’t charting a new path here. People have been trading private-company paper since well before Facebook’s 2012 IPO. But the AI boom seems to be turning the side door into more of a front entrance. The reason is simple: Hot tech companies are staying private longer and VCs are pocketing much more of the value. Buying Apple at its IPO price and waiting a few decades was once a viable retirement plan. Buying a $1 trillion company at IPO and waiting for it to triple is not. The biggest gains now happen years before the prospectus is filed.

One reason: The SEC changed the rules back in 2012. Before then, companies with $10 million in assets or 500 shareholders had to go public (that’s partly why Facebook did so); now the limit is 2,000 shareholders. SpaceX, Anthropic and OpenAI are all hoping to go public at valuations of $1 trillion or more, leaving little room for further exponential growth.

Enter the special-purpose vehicle, or SPV: a fund built to pool money from many parties into a single asset. Sometimes the asset is the shares. Sometimes it is an interest in another SPV that holds the shares. Sometimes it is an interest in an SPV that holds an interest in a third SPV that holds the shares. Each layer is its own legal entity. And each layer charges fees.


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