Hasbro is set to relocate their entertainment division to The Lot
Charlie Chaplin, Douglas Fairbanks and Mary Pickford were the biggest stars of their generation. They established what we think of as blockbusters, and even with all their success, felt trapped by the movie studios that employed them. In 1919, the trio banded with director D. W. Griffith to form a studio run by the creatives and called it United Artists.
In 1922, Pickford and Fairbanks purchased an 18-acre film studio on Santa Monica Blvd. at Formosa Avenue, which they christened United Artists studio five years later. In 1940, the lot was renamed for mogul Samuel Goldwyn. Almost half the land, which was once used to build huge outdoor sets for silent epics, was sold off by the time Warner Hollywood Studios took over in 1980. In 1999, the historic lot was given the name “The Lot” and entered its office building era, demolishing many of the remaining structures from the golden age. Now, 31,435 square feet of the Lot is becoming the new home of Hasbro.
“Hasbro currently has an office space in Burbank and we are planning to move our teams to The Lot effective Q1 2027,” a Hasbro spokesperson tells Los Angeles. “Our LA-based teams work across film, television, digital content, gaming, toys, licensing, and our AI studio.”
We’ve already seen movies based on the company’s Ouija board and Battleship games. Will we see any more of their iconic toys on the big screen? MovieInsider reports that feature films based on Candy Land, Furby, Monopoly, Play-Doh and Hungry Hungry Hippos are in the works, along with sequels to their Transformers and G.I. Joe films. What does this mean for the future of Hollywood? Somebody get me the rights to the Gilbert U-238 Atomic Energy Lab!
