Aldi shoppers have queued outside local stores for more than an hour to get their hands on a limited-edition Special Buys winter range.
The German supermarket chain launched its Snow Gear Special Buys range on May 23, and everything available is under $100.
It’s been a huge hit every year, and 2026 didn’t disappoint.
One Sydney store saw more than 50 eager shoppers lined up at 7:30, while footage from another showed people rushing inside the moment the doors opened in the morning.
“Our Snow Gear Special Buys deliver the full package: functional, fashionable pieces at exceptionally low Aldi prices,” Belinda Grice, the group director of Special Buys at Aldi Australia, said.
“Every item in this year’s range is made for real life, whether that means heading out early for a few runs or dressing the whole family for weekend adventures.”
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What is Aldi’s Snow Gear sale?
Aldi’s Snow Gear sale is a highly anticipated Special Buys event from the supermarket.
You’d normally have to spend hundreds or even thousands of dollars to get a whole outfit for the slopes, but the 50 items available are very affordable.
Customers can get their hands on children’s items such as $4.99 cabin cozies, $11.99 gloves, $6.99 beanies, $39.99 toddler snow suits, and $29.99 thermoboots.
For adults, there are $44.99 Ugg boots, $11.99 merino glove liners and a $99.99 premium ski jacket.
“We have plenty of base and mid layers to keep warm in the winter months with the two-piece Adults Ski Thermal Underwear ($29.99) or the Adult’s Fleece Top ($19.99),” Belinda said.
You can get gloves for just $12, which allow you to use your phone in the cold.
(Aldi Australia)
“Our Australian Merino wool base and mid layers, including Adult’s Merino Sweat Hoodie or Jacket ($39.99), Adult’s Merino Quarter Zip Top ($39.99) and the Adult’s Merino Tank or Cami ($19.99), are the perfect addition to any winter wardrobe.
“Made of premium fibres, these Merino wool layers offer natural insulation and breathability, keeping you warm and dry no matter what.”
Aldi’s Special Buys snow hear is usually a highly anticipated
(Yahoo Lifestyle/Aldi)
Aldi research revealed that 3.7 million Australians were heading to the slopes in 2026.
Around 35 per cent of Australians said their family and friends had inspired them to book a snow trip, while 27 per cent said they were influenced by social media, and 25 per cent said it was a bucket list experience.
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